Stop hoping the market gets better…Make sure YOU get better.
As I travel the country sharing my message with real estate professionals, the same question comes up over and over – Steve, when do you think the market will get better? I have a difficult time addressing the person asking the question. I don’t want to be rude but the real question we should be asking is – When are we going to get better?
The best market a true professional can hope for is a market that truly needs the skills of a well-trained expert in the field. Anyone can do the job in a market that doesn’t require competency, skill and insight. To the great real estate professional, a market’s strength has always been determined by how many people needed our help. In my 25 years in the business, I have never experienced a market that had more people who need our help in making the right decisions for themselves and their families.
Are we consistently doing the necessary research to keep abreast of what is happening in today’s rapidly evolving market? Are we taking classes to help us understand why certain things are taking place? Are we taking the time to sit with our clients and simply and effectively inform them of their options?
“Are we prepared to help?” becomes the question that needs to be answered; not “When will the market no longer require a true professional?”