I recently took a day off to focus on my business and life plan outside of the office. With day to day distractions pulling and tugging at us all constantly, I felt it was important to take a Friday off and go somewhere quiet where I could reflect on my business and how to better serve my clients.

As I started doing some deep internal reflecting I realized that I needed to get to the heart of the “why”. Why mortgages? Why do I love what I do? Why is this a life long career for me and not a job?

The day ended with me coming up with my Core Convictions that will hopefully give you some insight into why I love doing what I do. These convictions also align well with the core values of the company I work for; Cornerstone Home Lending. If any of these convictions and values resonate with you then I strongly believe we have a excellent foundation to work together. My entire business is built around these principles.

Core Purpose

The Niles Group is passionate about using our god given talents to make a positive contribution to the lives of our customers by inspiring the human spirit through proper mortgage planning-one loan at a time.

Core Convictions of The Niles Group

• Friendships over profits…..always.

• We love what we do…it is the cornerstone of having abundance in your life.

• Making memories is more important than making money.

• Our moral fiber wears no shade of gray.

Cornerstone’s Core Values

• We conduct ourselves with honesty and integrity.

• We honor our commitments and do what’s ethically and morally right.

• We recommend and provide loan products that meet the financial needs of our clients.

• We meet the agreed-upon closing date.

• We have a passion for excellence and the desire to be the best we can be.